Introducing breastvest

Australian breastfeeding mothers can now readily access a revolutionary UK-designed nursing top that flatters the figure and provides comfort and discretion while their baby nurses.

Thanks to a partnership between Oz Baby Trends and the team behind UK’ breastvest, nursing mothers down under will be able to buy the award-winning breastfeeding underwear at selected stockists throughout the country.

According to Eva Van Strijp, of Oz Baby Trends, breastvest is already available in Australia but only via a handful of online retailers. This new partnership, however, will mean an increase in brand awareness and accessibility for mums here soon.

Oz Baby Trends has a reputation for specialising in the distribution of award-winning products to complement the parenting journey.

“Our business is not just about products. We promote and support a way of life that is characterised by simplicity and sustainability,” Ms Van Strijp said.

“We advocate for a culture of natural parenting and believe that the brands we distribute help to create such a culture.

“Hence, we were delighted when breastvest approached us about distributing their brand in Australia as we believe it is a product that simplifies a nursing mother’s wardrobe and supports a confident and comfortable breastfeeding experience.

“We plan to make breastvest widely available in pharmacies, baby shops, maternity stores and specialty boutiques across the country, so that every new mother has access to an affordable and practical alternative to an entire new wardrobe.”

Helen Preen, co-founder and director of breastvest ltd said: “We are absolutely thrilled to be working with Oz Baby Trends, which has clearly grasped breastvest and the benefits it offers breastfeeding mums.

breastvest is a simple piece of underwear which offers a powerful combination of confidence, style, choice and value for money for mums at a time when they really need it. It’s these qualities we believe that make it a perfect fit with Oz Baby Trends’ carefully-selected range.”

Some details about breastvest:

• Created, designed, tested and approved by breastfeeding mums
• breastvest is held in place by specially designed straps and sits just below your nursing bra, comfortably covering your postnatal tummy whilst offering a comfortable layer of support and modesty.
• Makes any top a breastfeeding top because mums can lift up their favourite tops to feed without worrying they’ll be exposing anything they’d rather keep under wraps.
• Available in XS, S, M, L and XL.
• Available in Black and White.
• Made from 95% viscose and 5% elastane and is machine washable.