Practical, innovative, ethical...

Here at Oz Baby Trends HQ, life is a-buzz with the excitement that is generally associated with product developments and improvements, but this time, the changes are even more exciting than usual. Because these changes have been made based on months of feedback from the people who know the Pop-Ins and carrier best – parents.

The first big change is that Close Parent has re-branded to ‘Close’ which perfectly summarizes the company’s ethos and purpose. Promoting closeness between parents and their children is at the heart of the brand (I hope you’ll pardon the pun when you see the new logo) and incidentally, at the heart of what we at Oz Baby Trends believe and do.

For over two years, we have been the proud distributors of an award-winning range of practical, innovative and ethical baby-care products, and it is with great confidence and excitement that we will bring the new range of products to Australian and New Zealand families over the coming months.

Confidence because we use and love these products in our own families. Excitement because we know you’ll love them too.

Keep an eye on us over the next few weeks as we reveal the fabulous new range.